At the time there were hardware and software limitations and the latter was based on the manual painting of layouts. The planogram originated with the global company K-Mart. The birth of the in-store planogram was just around the corner, ready to be developed into the high tech system we see today.Īlthough the planogram format as a retail merchandising solution has been around a few years, it is relatively recently, within the last 15 years, it has become computerised and highly sophisticated. This eventually reduced the use of display windows. Over time, the aesthetic design used in window displays moved indoors and became part of the overall interior store design. The store windows were often used to attractively display the store’s merchandise. It was during the 19th century when the giant dry goods establishments shifted their business from wholesale to retail, the visual display of goods became necessary to attract the general consumer. The purpose of such visual merchandising is to attract, engage and motivate the consumer into making a purchase. Both goods and services can be displayed to highlight their features and benefits. The whole planogram ( What is a Planogram?) process is stimulated visually and the activity and profession of developing floor plans and displays is in order to maximise sales.
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